Social Media in Business

One of the best ways to get your business and brand name in the public eye is through the use of social media. With millions of people using social networking nowadays, there is no shortage of customer base and it is relatively simple to get your product or service out there for them to see.

Which platform to choose?

There are dozens of platforms available but one of the best social media tools available for your business is, without question, Facebook. With millions and millions of registered users all accessing their news feeds multiple times a day, just getting your company name out there can have its advantages.

You can set up a dedicated business page and add people who may be interested in your product. And you can search for other companies offering similar products to yours and get some business to business linking. And by scrolling their friends or "likes" list you can also find people who have actively registered an interest in what you are offering. Facebook also offers the chance to place your ads on other pages and really get your product out there.

Another top choice for business social networking sites is Twitter. Again, they have millions of users and with people constantly retweeting things of interest to them, you can get your products to hundreds of thousands of people. Unlike facebook, twitter does not support dedicated business accounts but you can create an account in the name of your brand and post pictures and descriptions of what you are selling. And with around 75% of people following those who follow them, if you spend some time clicking the follow button you will have a huge list of potential customers in no time.

What else is available?

Other popular social media websites are pintrest,tumblr, Slide Share, ScoopIt and youtube -which all offer fantastic opportunities for b2b linking.
youtube is becoming a must in this age of more information and less time to deliver it.

So what is the best social media for business? There is no definitive answer but using the two named in this article will create a solid base to build on.

I also found some really great information on LinkedIn - the choice for professional networking on Just In Time Virtual Assistant